PLAN
YOUR WEBSITE ON PAPER
The first decision in your website planning, is what you want your website
to achieve for you or for your organisation.
Who or what is your market place? Who do you want to attract to your
web site? What do you want to tell them? Write it all down and think
about it. Look for similar examples on the internet to see what to try,
and what to avoid!
Content ... Content ... Content ...
Content is King - take plenty of time to gather your content. However
clever your website design, it’s nothing without good content.
You need good pictures, graphics and well written text.
Plan the structure of the website on paper
remembering the following guidelines:
-
Over 50% of web visitors do not go beyond the first page - you must
tempt them further in.
- Remember the ‘three click’ rule - of those that do pass
‘Go’ the majority will go no further than two more clicks
into the site.
- To draw your visitors into the site make the navigation simple.
- Ideally, the content on your pages should be contained within the
screen size otherwise your visitor must scroll down your page to pick
up the links he or she is interested in - and they may not bother
- Globally, most people will be looking at your website on a small computer
screen - 14 inches or 350mm from corner to corner - so keep the size
of your web pages within that
parameter and don’t crowd your pages - keep them simple.
If you are aiming at a business market - they will probably have the
benefit of bigger screens and more powerful computers so you can be
more adventurous with the content and imagery.
Click here to see a drawing showing the mapped
structure I have used in this website section and then click
here to see drawing 2, a suggested mapped structure for a website
about a hypothetical charitable children's organisation.
Draw
your planned website structure in the same way and keep that paper to
hand as you work because eventually you will see this website map on
your computer screen. nb
Once you have planned
your work - work your plan!
|