DEVELOPING AND MARKETING YOUR WEBSITE

You have now enough information to design and build a simple and effective working website. But we have covered only a part of the extensive range of skills on offer in the Dreamweaver and Fireworks software programs. If you want to be more ambitious, make use of the Help facilities included in the software. There are tutorials, examples, reference sections, forums and support centres online to guide you through some more advanced web-building techniques.

Search Engines:
Although most people DO NOT find what they are looking for by surfing the Internet it is still important to register with the major search engines. On request, a search engine looks through a huge database of websites and web pages to help visitors find the
information they are looking for.

Yahoo accounts for largest share - if you register with Yahoo UK you get a ‘back door’ listing on the US site. Register for as many search engines as possible - they have tried to rename themselves as web portals with mixed reception. Some search engines have more specialist interests.

There is no cost, but a lot of work involved in getting yourselves registered with these search engines - but they are essential in your marketing . You can pay companies to do the job for you. Have a look at the www.askalex.com website

Keywords to attract visitors